City of Tulsa

During my time at Walsh Branding, I served as the lead designer for a recycling campaign that was prominently featured throughout the city of Tulsa. The campaign leveraged billboards, bus stands, Google web ads, and newspaper spreads to maximize its reach and effectiveness. I developed the central concept and messaging, including the tagline "Focus on the Four," which encouraged Tulsa residents to recycle responsibly by focusing on four key categories of recyclable materials.