Logan’s Roadhouse

During my time at Logan's, I played a key role in developing and executing a variety of micro-campaigns aimed at driving traffic and increasing sales. One standout initiative was the Man of the Roadhouse Father’s Day promotion. Alongside a special Father’s Day menu, I collaborated with the marketing team to create a contest that invited consumers to submit photos of their dads along with short messages explaining why they were the best. The grand prize? Free steak for a year. This campaign achieved exceptional engagement and traffic, paving the way for several more successful contest-driven promotions.

Additionally, I was tasked with refreshing the Kid’s Menu, transforming it from a simple activity sheet into a dynamic extension of the brand story. Drawing inspiration from Logan’s Music City roots and its partnership with ASCAP, I created the Rockin’ Roadhousers, a band of kids that brought the brand to life. The menu encouraged children to draw themselves into the story and offered activities of varying difficulty levels. Designed in black and white with one spot color, the refreshed menu not only enhanced the dining experience but also reduced printing costs.