Nashville Moves

For Nashville Moves, a transportation improvement initiative that recently passed on the November ballot, I had the privilege of creating the brand identity and implementing it across multiple channels, including social media, print, and video. The challenge was to craft a message that resonated with several key demographics, ensuring the campaign spoke to the diverse needs of Nashville’s residents. Through cohesive branding and targeted content, we were able to communicate the importance of the initiative, driving engagement and support from the community. The campaign's success was a testament to the power of thoughtful design and strategic messaging in making a meaningful impact.